5 Important SEO Skills Neglected by Beginners

 

Whether you're new to SEO or polishing your skills to the next level, you'll need a bunch of skills that'll help you Win.

The skills that makes you aside from rest of the crowd.

Successive SEO takes a lot of practice and skills.

No matter who you are , what experience you have.

These five skills are your way to win  ranking Battle in 2020.

Skill #1: Analytical Skills

Yes! Analytics is the main ingredient to SEO without this skill forget about finding good keywords , conversions rates , backlink research. 

SEMrush, Adobe or Google Analytics, good knowledge of exel and all major analytics tools . Learn how to read them and use them.

Your keyword research, competitive analysis, backlink research depends totally on you analytical  skills.

And I don't have to tell you keyword research is the backbone of SEO. Get your hands perfect of analytical and research skills.

Skill #2: Copywriting 

Wether you're in SEO or in marketing  copywriting helps you gain better leads , better conversion rates. How? 

Well you'll guide the users What to do Next ,from crafting a title tag to content.

A well crafted Title Tag ,Meta description  not matters for search engines . But also matter to user experience.

To guide them to take an action to click that Title tag,

Copywriting helps you express the emotions, also to make people take action.

With that let's see the 3rd skill every SEO should learn.

Skill #3: Basic Coding And CMS  

In today's world of CMS specially like WordPress  building a website is so easy , without writing tons of coding lines. With just one click you can make a fully functional website.

But still having some basic knowledge of programming language like HTML/CSS etc , is better than nothing.

Specially when one is facing technical issues. You should able to understand Source Code of a url and also be able to tell where the website is facing error.

Furthermore you should understand how internet/ search engines work.

Skill #4: Link Building/ Backlinks

A backlink for a given web resource is a link from some other website to that web resource. Link building is dead? Not at all, it's a vital part of SEO that helps the website in terms of credibility.

That's not all ; link building helps your website improve E-A-T (Expertise Authority, and Trust ) and search engines like google uses E-A-T to measure website's trustworthiness.

So getting backlinks from websites will help you gain all that but be careful from spammy sites linking back to you. This may affect your EAT.

Increase your social visibility and do not use purchased links.

Skill #5:  A/B Testing

A/B testing is a user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B.  

A/B testing is a vital skill that every SEO uses , to check  the user experience and engagement with website pages . It's commonly used in digital marketing.

In SEO industry it's commonly used to test : 

•  The Headline
•  Meta description
•  Call To Action Buttons
•  Page Theme  

Knowing A/B testing  is very essentially when working with tools like Google Website Optimizer.

Conclusion

Seo is very tricky is nature and one reason for that is search engines are constantly changing their algorithms . Google makes changes to its algorithm roughly 500 times per year according to Moz

But putting the above listed skills in action will surely improve your SEO game.

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